The goal of the Motion to Lead Campaign was to get the alumni community energized about how transformative the gifts they donated could be. Northwestern Law wanted all of them, regardless of their level of giving, to be really excited when looking at the Law School several years from now, and think, "My gift made a difference."

The design showcases all of the alumni donors as well as the students who received the donations and gives a general “feel good” vibe positive quotes alongside close upphotos of who the quotes came from.